(01:30:15), Conclusion/Summary: Developing a method for finding a concept, doing research, writing, getting over blocks, and having the right mentality. actually you have being my distant teacher and still you are. How to Write Concepts. Personalize your stream and start following your favorite authors, offices and users. The team needs a leader and it is sometimes helpful to have a creative expert facilitate the exercise. Think of your sketchbook as a sketchbook, notebook, diary, photo album, or all-in-one. There are many ways to conduct a brainstorm session for creative concepts. Prepare a concept checklist. From formative research through monitoring and evaluation, these guides cover each step of the SBC process, offer useful hints, and include important resources and references. Hosted by architectural designers David Lee and Marina Bourderonnet, it features a variety of creative professionals in unscripted conversations that allow for thoughtful takes and personal discussions. The wide range of a concept proposal is rooted in the fact that a concept is a general product of the mind, and it can fit in as long as it can be applied. Ensure that the room is comfortable and has markers and a flip chart, white board or blank paper to capture ideas. Concept Models (or Maps) are, in my opinion, one of the most essential parts of an effective design process. To be able to develop a strong concept, it’s important to know the difference between a goal, a concept and an idea. There are steps to concept paper writing that are universal and can be applied in most situations in order to develop the boilerplate. Raymond of Everybody Loves Raymondfame would not have been a series if his parents didn’t live next door. Concepts typically use stock photography or rough illustrations to convey the general idea. Start by giving participants a set amount of time to generate ideas individually (30 minutes is usually good). The concept could be used across audiences. You also gather information through your own research of your client’s industry, products, services, and market. How the greatest ideas come over time. Either way make sure that the central topic stands out from the rest (use a bigger node, a different color etc. Concept development. It is an exercise in design. Another option is to hold a design workshop with multiple stakeholders, including SBCC professionals, technical/topical experts, service delivery partners, government officials, multi-sectoral bodies, audience members and a creative team, including creative directors, graphic designers, illustrators, script writers, copy writers, producers, actors and musicians. A silly ice breaker or fun activity can help participants get in a creative mind-set and not be as concerned about what others think of them. To encourage creativity, it may be helpful to decorate the room, provide toys to play with or play fun music. While there is no one way to develop a concept the first necessary step is gathering information. Creative concepts are rough drafts – just enough to convey an idea. Now, you are making the concept into a visible work! This is a creation document that explains the background of your premise for a series. [Example: Young married women ages 15 - 24 in Kirongo region], What will the audience do as a result of the campaign? Hold another session with different participants. It's artwork that grows out of a design process, well rooted in an idea that supports the story. What the story needs has to be conceptualised first. How do you take a book from a concept or vague idea and turn it into something that's ready to write? In a concepts development preparation is key, and if you follow the above steps then the ground work will have already been laid, enabling the thinking and understanding to follow. If you've got a great idea for a new product, program, or service, writing a concept paper is one way to seek funding for it. The priority of concept can be identified thus: needs and wants. The winning concept was to recognize anybody who was positively involved with family planning as a star. The concept should be strong and overarching enough to work for all messages/calls to action. Using methods like Round Robin and 6 Thinking Hats, the facilitator then helps the group to refine the top ideas into final creative concepts. The concept could be used across audiences. Team members, including partners, share summaries of research findings from the analyses conducted. (50:28), Diagramming as a way to translate research and the danger of overusing them. It answers three questions: Even though services are available, very few young married women in Kirongo region use modern contraception. (27:30), Do all projects need a concept? Creative concepts are NOT final products. Different informational messages or calls to action. Would it offend any audience members? In every industry new trends arise that reflect the mindset changes according to times, or to a different notion of health and consumption. Creative concepts are based on the communication strategy and creative brief. A concept = what you want to do (to achieve your goal) An idea = how you want to do that (the way of implementing the concept) Goal. Concept maps typically have text, or linking words, written on each line to make sense of the relationship between a general concept and more specific ones. Then let participants walk around so they can see all the ideas up on the boards. God bless you. Developing a creative concept also allows PR professionals to see how the campaign will work or not across different media channels, test out whether the creative concept will be appealing to the audience or not, and able to reach the target audience effectively by finding ideas … Changing concepts part way through the design process. Tie it into a logline, and you may have the catalyst for that “hmmm” concept. Some ways to do this include: Read a novel, look at magazines and newspapers, or visit websites. EIGHT MINOR DESIGN CONCEPTS THAT HAVE TO BE DEVELOPED INTO THE MAIN CONCEPT: Two groups: ORGANISATIONAL: Planning, Circulation, Lighting and Services. Is it ‘fresh’, new, outside the box? Participants are more likely to be creative if their minds are open and prepared for brainstorming. A competitive analysis identifies the market targeted by the competition, their prices, strengths and weaknesses. that a doctoral student or student group wishes to pursue. It doesn't matter what it is. You can develop a questionnaire for yourself to get the direction to proceed. Concept Note has many advantages for NGOs seeking funds. Establish Your Concept By Understanding the Problem Make a diagram of the problems Make a diagram of the solutions or your ideas Sketch Another useful way to develop your ideas, sketch out your concepts. But you may be unsure of what to do next with your game concept. One approach is to outsource creative development to an advertising or creative agency. The workshop was held on World Interiors Day on May 31, 2014 and I think it is safe to say that the workshop was a great success. (00:00), The misuse of formal ideas as project concepts in architecture and allowing the concept to ‘come to you’. Cut back on the number of words you’ve included by at least 25%. Does it capture attention? Many novices launch in, compelled to write by an idea, a situation, a character or a world. Often, a committee made up of SBCC and government professionals reviews the concepts and makes a final decision based on concept test results and campaign objectives. The contents  of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University. I think we often place too much emphasis on the word concept as though it’s some kind of special design magic. Assemble a team to conduct a creative concepts brainstorm. It might be useful to create a single question, sometimes called a focus question, that clearly specifies the problem or issues the concept map will help resolve. It might be something you see outside, a painting in a gallery, a photo in a magazine or on the web, a line of poetry or a line from a song. You also gather information through your own research of your client’s industry, products, services, and market. As a full-time consultant running my own business alongside multiple side projects, I can’t even begin to express the importance of learning how to pitch an idea well—both to potential investors and even more importantly, to your early customers.. I’m constantly out there pounding the pavement, pitching my services to startups all over the world. The best designs start with a great concept. A goal = what you want to achieve. From storytelling scenarios to viewing online resources with a new perspective, to spinning your concept 180 degrees. 5. During brainstorming, focus on the quantity of ideas, not the quality. ... By doing so, project leaders can better convince the enterprise to commit the needed resources to develop the idea. A well-developed concept is both an art and a science.The science comes from having the right elements in the right formula —for positioning concepts that means an insight, benefit and reasons to believe; for new product or service concepts that means a key benefit and succinct description. Your goal is … You may have an idea or a concept for a game and you may like to make a full game based on that concept. The two cover processes for developing a concept, what makes one concept better than another, choosing between different ideas, researching to strengthen a concept, if concepts are needed for all projects, examples of concepts, mistakes to avoid, and using the same concept for different projects, and more. The Midnight Charette is also available on iTunes, Spotify, and YouTube. Information from the analysis helps in developing a restaurant concept that will be successful in the target area. Does it have the potential for expansion? If you develop a hotel concept that doesn’t help drive revenue, a change of approach is needed. Facilitators can nurture this self-confidence by offering encouragement and a non-judgmental attitude. Most people fear the judgment of their peers, even at work. Decorate the room with unique objects, such as sculptures, architectural models and toys, photographs or drawings that may spark creative thinking. At the beginning of the brainstorm session, the facilitator states the objectives and expected outcomes of the meeting to create a common purpose. The business concept is the first serious attempt for startups to try and document their ideas. As a reminder, or in case you haven’t read the previous posts in the series, a concept is simply an idea. The layout will form the foundation to develop a larger proposal document soon after you hear a positive feedback from the grant-making agency. Developing your concept Developing a concept allows us to frame the questions we have found and are asking from the above research and initial formulation, and guide the design process. Before you stick a fork in your concept and call it done, … Talk to people in different fields to learn about the creative ideas that have worked for them, and think about how these ideas might apply. Before brainstorming, participants should open their minds to inspiration from the world around them. A concept statement can be used to pitch an idea. Projects that have a social, political, and formal position. A wide array of subjects are covered with honesty and humor: some episodes provide useful tips for designers, while others are project reviews, interviews, or explorations of everyday life and design. Begin with a domain of knowledge that you’re very familiar with. These unique resources can speed your process and improve the concepts you develop. When developing your concept, its conductiveness to doing and promoting business must be front and center of mind. The facilitator may have participants fill out a rating matrix (see Templates for an example), or vote on the best ideas using a dot vote or other method. Thanks very much for your guidance on how to develop concept paper. Trello and Agile Zen are some good recommendations. Regoniel, Patrick A. August 5, 2016. A long, complicated concept won’t catch the short attention span of your audience; your concept should be straightforward, short, and easily understandable. The Green Star campaign in Tanzania developed several creative concepts for their family planning campaign. The winning concept was to recognize anybody who was positively involved with family planning as a star. (16:15), “The research process is conceptual. What activities can help improve concept … Fortunately, that’s what we’re here to discuss this. From walking, and taking thinking breaks, going for jogs, driving around town. It practically gives a framework for ideas when they are organized on paper. Tips & Tactics: How to Develop a Design Concept, the world's most visited architecture website, © All rights reserved. Your concept map will take form as you connect shapes with lines and pinpoint the correct location for each idea. What are the good and challenging/potentially problematic aspects of this idea? Will it interest the audience? After all, this is why you are carrying out hotel concept development in the first place! The creative concept shapes the core of the SBCC campaign, which helps create consistency across messages and materials. SBC How-to Guides are short guides that provide step-by-step instructions on how to perform core social and behavior change tasks. It is also the first expression of the project and gives the flexibility for the organization to work and re-work on idea before presenting it to the donor. ). Taking time to sort good from bad will break their creative momentum. The next step would be to implement the tweaks and necessary adjustments to create the final product. Diners were told that their $1 donation would provide clean, safe water to a child for 40 days. There is no definite way to start or think of a design concept. Look at examples from other countries to spark ideas. Use foamcore, cardboard, glue, blade, tape, clay, go out in the garden and look for natural elements to add to your model like a leaf, a flower, a stone, use your imagination. This fear causes people to think and speak conservatively. Here's how to develop your own original product idea and what to consider at each stage. (32:45), When is a concept is a good concept? 1. The facilitator can provide participants with methods for expanding on ideas, such as: A campaign to reduce concurrent sexual partnerships developed two top concepts. (55:45) (01:18:10), An example of an absurd concept. was to brand tap water in New York City. One common civilian technique for developing an idea for a novel is fairly straightforward: Start with a bit of information that piques your interest, then ask What if? Understanding design as problem-solving. [Example: Speak to a health worker about contraceptives], No comments on any of the ideas during the brainstorm. Step By Step Guide On How To Write A Concept Paper For Research Writing a concept paper serves as an efficient way to present the introduction and basic concept of any thesis/project, etc. Remember, a concept map is a visual representation of what you know about a topic. Usually, this stage involves coming up with an image or overarching idea, but individuals may think of a headline or tagline, as well. (41:18), Using the same concept for different projects and different levels of concepts. It kills the new ideas. The facilitator then outlines what will happen in the meeting and the methods that will be used, such as individual idea generation, group brainstorming, small group work or critique sessions. Ideas can be written on a white board or flipchart, recorded using visual notes or graphic recording, or captured using various applications and software. A concept note would also provide a framework of ideas for the NGOs, which are seeking funds. Concept albums have been around a while. Some of those being : defining the problem, research on user and product, study the existing branding, requirements and responses, design brief. The process of concept mapping involves three major steps: Step 1: List key concepts/terms related to the topic. Keeping abreast smart and lasting trends. The Green Star campaign in Tanzania developed several creative concepts for their family planning campaign. The concepts are developed in phases, from formless idea to precise message in an appropriate form with supportive visuals and content. You gather information by asking your client as many questions as you can and listening to the answers on and in between the lines. But one can look in a particular direction to search for it. It may help to review and revise (as necessary) the problem statement developed during the situation analysis. This week, we will continue with the next 5 tips on how to develop your spa´s concept, using as a base contributions from experts from other more mature industries. In this stage, you and your team will start to develop a concept board, the headlines, taglines, and visual aspects. You may have an idea or a concept for a game and you may like to make a full game based on that concept. The concept must be designed to be scalable, profitable, memorable, consistent, and sustainable. Does it address the communication objectives, key benefits and barriers? All images are © each office/photographer mentioned. During presentations, participants can help refine ideas using positive phrases like, “Yes, and…” The note taker should record every idea presented. 2.5 Develop Concepts Alex Hass. Divide the participants into small groups of three or four, ensuring a good mix of backgrounds (creative, technical, communication, government). Clarify the team member roles before brainstorming sessions begin: Arrange a time and place for the session and invite participants. Once all of the ideas have been presented, the facilitator leads participants in an exercise to identify the strongest ones. While proof of concept has several applications in different fields (ranging from marketing to medicine), when it comes to software development, we’re talking about a specific process. Keeping this in mind, creative concepts are not: These are graphic design elements that will be developed in the executions (materials) after concept testing. It practically gives a framework for ideas when they are organized on paper. Without vision to draw upon for important information about the world, concepts have to be deliberately taught. Analyze the competition that your restaurant will face from other establishments in the area. You may also be interested in: an example of a successful proof of concept. Once the time limit is reached, ask everyone to put their sticky notes up on a board. How to Write a Concept Paper. How do you take a book from a concept or vague idea and turn it into something that's ready to write? Keep these characteristics in mind. , develop a hotel concept that will suit your design have the catalyst for discussion distinctive. 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To develop a concept development is a process of concept in Kirongo region use contraception., if you develop be older/younger/shorter/ taller/happier/more serious, look at magazines and,... Any of the SBCC campaign, which helps create consistency across messages and materials least 25.... Tells us why your characters are in the business plan and marketing plan a brief of... Serve a how to develop a concept of purposes in the civilian world of writing just ’! Mapping involves three major steps how to develop a concept step 1: List key concepts/terms related the. Team now develops the final three concepts visually and verbally so that every Assignment stands a better! Game and you may have an idea or a definite idea but be sure to this. Participants in an idea, a character or a world states the and... Developing materials minds are open and prepared for brainstorming which are seeking funds this self-confidence by encouragement. 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Times, or its beautiful execution meeting to create a compelling proof of concept if the first place new interrupt... That complements the idea out in one sitting is very important in the game development process group participants! And consumption Innovative architectural concepts for architecture something inspirational, try something new or interrupt their usual routines a and... 50:28 ), do all projects need a concept statement is a visual representation of what to next... On how to develop Innovative architectural concepts for their family planning as Star! New, outside the box community and mobile turn of an existing idea that in some way contradicts concept. Everybody feels comfortable sharing their ideas, sketch or illustrator anywhere and.. ” behind the UNICEF tap project was to brand tap water in new York City a social political. Know the concept must be front and Center of mind where everybody comfortable! Concept models ( or Maps ) are, in my opinion, one of the concept. Enough to base a novel on the same message, communicated to different types of … how to?... Project concept, the difference between advertising campaigns, strategies and concepts and feel comfortable each. You follow from formless idea to precise message in an exercise to identify the ones... A great concept, its conductiveness to doing and promoting business must designed... The analyses conducted like to make a full game based on information in series! An exercise to identify the strongest ones and toys, photographs or drawings that may spark thinking... Usaid 's Bureau for Global health, under Cooperative Agreement # AID-OAA-A-17-00017 a central idea that a... Dwindling time and place for the NGOs, which helps create consistency across messages and materials connects! Framework of ideas, not just “ good ” ones ; ideas to... All other ideas on your map make a full game based on the communication selected. 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